Pop Mart profits, blind box toys, celebrity collectibles
Singapore – Pop Mart, the Chinese toy giant behind the viral Labubu dolls, has announced an explosive 350% profit surge for the first half of 2025. The company credits skyrocketing global demand, cost efficiency, and celebrity-driven hype for its record-breaking performance.
What’s Fueling the Labubu Frenzy?
Pop Mart’s latest financial update reveals that revenues more than tripled, pushing the company’s market valuation to over $45 billion. A key driver? The unstoppable popularity of Labubu—elf-like creatures with jagged teeth that have taken the collectibles world by storm.
- Blind Box Boom: Pop Mart’s signature “blind box” sales strategy—where buyers don’t know which doll they’ll get—has sparked both excitement and controversy, with critics comparing it to gambling.
- Celebrity Endorsements: Stars like Kim Kardashian and Lisa from BLACKPINK have flaunted their Labubu collections, fueling a global buying frenzy.
- Global Expansion: Nearly 40% of Pop Mart’s 2024 revenue came from outside mainland China, with long lines and sold-out stores from the U.S. to Europe.
Why Are Labubu Dolls So Popular?
Launched in 2019, Labubu’s quirky, edgy design has turned it into a must-have collectible. Fans camp outside stores, trade rare editions online, and showcase their hauls on social media.
Pop Mart now operates over 2,000 stores and vending machines worldwide, with its Hong Kong-listed shares surging 600% in the past year. However, the blind box model has faced backlash for encouraging compulsive spending, prompting regulators in some markets to scrutinize the practice.
What’s Next for Pop Mart?
With profits and demand at all-time highs, Pop Mart shows no signs of slowing down. The company continues expanding into new markets while innovating with limited-edition drops and collaborations.
For now, the Labubu mania is unstoppable—and neither fans nor investors are complaining.
